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                    We are International

                  Food Sales & Marketing Expertise

                    We offer the strategic advice and sales skills to

                  Help Your Business Grow

                    Seed, Incubate, Grow, Harvest

                  Food Export Strategy

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          Food and drink marketing experts

          Food Marketing Agency

      If you’re looking to grow your business in the global food and drink market, Green Seed Group have over 30 years of industry experience and specialists in each country. At Green Seed Group, we work with businesses of all shapes and sizes all over the world. We create exciting opportunities in new markets. Starting with getting to know you, your product, its people and their passions, we’ll help you identify the markets to focus on and create a food marketing strategy to drive your business forward.

        SEED

          Using our international food marketing expertise, the Green Seed Group are here to help you take your idea from germination to full harvest.

        Incubate

          We assess your needs and product potential, create a custom plan for your brand or private label proposition and execute in the right markets.

        Grow

          We will nurture your food or drink brand to achieve the best results for your business over the short, medium and longer term.

        Harvest

          You reap the rewards as your product generates successful sales.

          Our Services

          Our Food Marketing Services

          Green Seed

          Market Opportunity Assessment

          Green Seed

          Route to Market Strategy

          Green Seed

          Sales Execution

          Green Seed

          Brand Marketing Strategy

          Our Clients

          We’ve worked with a great range of clients

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            AHDB (UK)

            Blue Diamond (USA)

            Califia Farms (USA)

            Campbells (USA)

            Carrefour (France)

            Crisp Sensation (The Netherlands)

            Ellas Kitchen (UK)

            Fevia (Belgium)

            Frosta (Germany)

            Go Pure (The Netherlands)

            Grupo Bimbo (Mexico)

            Gü (UK)

            HCC (UK)

            Herman Desserts (Belgium)

            IFE (UK)

            Iliada (Greece)

            Green Seed

            Who We Are

            The Green Seed Group is an international food and drink sales and marketing consultancy that helps clients from all over the globe to build their business in over 20 markets.

            We help food and drink producers by:

              * Market prioritisation
              * Identification of appropriate channels and target customers
              * Evaluation of options and recommendations – direct sales vs distributor vs other partners
              * Supply chain set up
              * Pricing, margins and value chain commercials
              * Outline business plans prepared ready for launch
            About Us

          Green Seed

          Our Team

        Learn More

          Green Seed

          Latest Articles

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                  3 June 2026

                Meat containing 40% plants: no clear labelling in Dutch supermarkets

                  How Hybrid Meat Products Are Reshaping Dutch Supermarkets A growing proportion of meat products in Dutch supermarkets contain significant amounts of plant-based ingredients — up to 40% — without this being clearly indicated on the packaging. Research by Wageningen’s Foodvalley shows that products such as minced meat, burgers and sausages are often enriched with plant… Continue reading Meat containing 40% plants: no clear labelling in Dutch supermarkets
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                  3 June 2026

                Plant-based slows, but retail holds clear growth potential

                  Why Retail Remains a Key Opportunity for Plant-Based Brands Despite Slowing Category Growth After several years of strong growth, the development of plant-based drinks has begun to level off in Sweden. Sales are stabilising and, in some cases, slightly declining. However, consumer interest has not disappeared. It has simply changed. What was once driven by… Continue reading Plant-based slows, but retail holds clear growth potential
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                  3 June 2026

                What are the key benefits for EU exporters from the new Mercosur Trade Agreement?

                  The EU-Mercosur trade agreement, which began provisional application on May 1, 2026, offers significant advantages for European food and drink manufacturers. The deal focuses on opening a market of over 270 million consumers where European products have historically faced high protectionist barriers. The primary benefits are categorized below: 1. Significant Tariff Reductions From The Mercosur… Continue reading What are the key benefits for EU exporters from the new Mercosur Trade Agreement?
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                  3 June 2026

                What role should Amazon play in the UK for food and drink brands’ strategies?

                  Many brands use Amazon as a D2C channel to signal availability to consumers and this can be an important early step for start-up brands. But what about the costs and ease of doing business? Are they worth the hard yards to get established for food and drink brands? The Role For Amazon For UK Food… Continue reading What role should Amazon play in the UK for food and drink brands’ strategies?
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                  3 June 2026

                Packaging – A Strategic Product Decision

                  For many brand owners and private label manufacturers, packaging has traditionally been treated as a supporting act – important, yes, but secondary to formulation, pricing, and positioning. That mindset is now changing. From August 2026, the EU’s Packaging and Packaging Waste Regulation (PPWR) will apply directly across all member states. Unlike earlier packaging rules, it… Continue reading Packaging – A Strategic Product Decision
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                  18 May 2026

                Turning Insight Into Impact In A Competitive Market With Food Marketing Experts

                  Standing out from your competition is no easy task in the ever evolving food and drink landscape. Consumers are faced with more choice than ever before, from established global brands to new fast moving challengers, all of them competing for attention across the retail shelves and other digital platforms. Although, at the same time, expectations… Continue reading Turning Insight Into Impact In A Competitive Market With Food Marketing Experts
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                  18 May 2026

                Strategies For Building Stronger Food and Drink Brands When Marketing Food and Beverages

                  Marketing food and beverages is about far more than simply promoting products. In today’s highly competitive food and drink sector, brands are operating in a market where consumer expectations are constantly evolving. Shoppers are more informed, more selective and more willing to switch brands if a product no longer aligns with their priorities. Taste and… Continue reading Strategies For Building Stronger Food and Drink Brands When Marketing Food and Beverages
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